Area Sales Manager

Location: West Yorkshire
Salary: £45,000-£55,000 DOE + Bonus + Car Allowance + Benefits
Contract: Permanent, Full-Time

Build Relationships. Win New Business. Drive Growth.

Are you a commercially driven sales professional with experience in structural steelwork or the wider construction industry?

Do you enjoy identifying new opportunities, building long-term client relationships and turning conversations into profitable business?

We're working with an established business in the structural steelwork sector that is looking to strengthen its commercial team with an ambitious Area Sales Manager. This is an opportunity to take ownership of your sales pipeline, develop key accounts and play a significant role in the company's continued growth.

You'll have the autonomy to identify opportunities, develop your own approach and build relationships across the construction industry, with the backing of an experienced team committed to delivering quality projects.

What You'll Be Doing

As Area Sales Manager, you'll take responsibility for developing new business and maximising opportunities within existing accounts. You'll build a strong pipeline, understand your customers' needs and work closely with internal teams to turn opportunities into successful projects.

Your responsibilities will include:

• Developing and delivering a sales strategy to achieve agreed revenue and growth targets.

• Identifying, pursuing and securing new business opportunities within the structural steelwork and construction markets.

• Building and strengthening relationships with contractors, developers, architects, consultants and other key industry contacts.

• Managing existing accounts to maximise repeat business and identify opportunities for further growth.

• Developing and maintaining a healthy sales pipeline, from initial contact through to securing contracts.

• Keeping up to date with market trends, competitor activity and emerging opportunities.

• Promoting the business and its capabilities through client meetings, networking, exhibitions and industry events.

• Working collaboratively with internal departments to support a smooth transition from winning work through to project delivery.

• Maintaining accurate CRM records, sales forecasts and commercial information.

• Representing the business professionally and building a strong reputation within the market.

What We're Looking For

We're looking for a proactive and commercially minded individual who understands the construction environment and knows how to develop profitable customer relationships.

Ideally, you'll have:

• Previous sales or business development experience within structural steelwork, steel fabrication or a related construction sector.

• A strong understanding of the structural steelwork industry and its customers.

• A proven ability to identify new business opportunities and convert them into sales.

• Experience managing client relationships and developing long-term accounts.

• Strong networking, negotiation and communication skills.

• A commercially focused approach, with the ability to assess opportunities and prioritise those with the greatest potential.

• The confidence to work autonomously, manage your own workload and take ownership of sales performance.

• A professional and consultative approach to working with clients and industry stakeholders.

You'll ideally be based within a commutable distance of the West Yorkshire area, with the flexibility to travel for client meetings and industry events as required.

What's on Offer?

In return, you'll receive a competitive package and the opportunity to make a real impact within an established business with ambitious growth plans.

The package includes:

• Salary: £45,000-£55,000, depending on experience.

• Bonus scheme.

• Car allowance.

• 33 days' holiday, including bank holidays and the Christmas shutdown.

• Company pension, with a 5% employer contribution and 3% employee contribution.

• Life assurance at four times your salary.

• Company sick pay.

• Access to a benefits and discounts portal.

• Employee referral programme.

You'll also have the opportunity to take ownership of your sales activity, strengthen your industry network and contribute directly to the company's commercial success.

Ready for Your Next Challenge?

If you have a background in structural steelwork or construction sales and are ready to take the next step in your career, we'd like to hear from you.

Get in touch for a confidential conversation to find out more about the opportunity and how you could make an impact.