Sales Manager - Structural Steel

London, UK
Permanent | £60,000 - £70,000 + Bonus

An excellent opportunity has arisen for a Sales Manager to join a well-established structural steel fabrication business delivering high-quality projects across commercial, residential, and major infrastructure sectors. This is a key commercial role focused on driving new business, developing client relationships, and securing profitable structural steelwork packages across London and the wider UK market.

This role requires previous experience working directly with a structural steel fabricator and a strong understanding of steelwork estimating, fabrication, and construction processes.

What you'll do:

Drive sales activity across structural steel projects from enquiry through to order
Develop and maintain strong relationships with main contractors, developers, engineers, and consultants
Identify and secure new business opportunities across London and surrounding regions
Work closely with estimating, design, and project delivery teams to develop competitive and buildable solutions
Prepare and present tenders, proposals, and commercial submissions to clients
Negotiate contracts, pricing, and terms to maximise profitability
Manage a pipeline of live opportunities and maintain accurate CRM reporting
Attend client meetings, pre-tender interviews, and industry networking events

You'll need:

Proven experience in a sales, business development, or commercial role within a structural steel fabricator
Strong understanding of steel fabrication, erection processes, and construction sequencing
Ability to read and interpret technical drawings and specifications
Experience working closely with estimating or tendering teams
Strong client-facing and negotiation skills with a proven track record of winning work
Commercial awareness with a focus on margins, pricing, and project viability
Excellent communication, organisation, and relationship-building skills
Self-motivated with the ability to manage a busy pipeline of opportunities

Why this role?

Opportunity to join a respected structural steel business with a strong project pipeline
Work on a wide range of high-profile and technically challenging steel projects
Strong earning potential with competitive salary and performance-related bonus
Long-term career progression within a growing commercial team
Exposure to major contractors and landmark construction schemes across London

Interested? Email for a confidential discussion or to send your CV.

Apply — Area Sales Manager